Yond is trading as fraction
Registered in England and Wales: Company No. 14180528
Head office: Kiln House, Pottergate, Norwich, NR2 1DX
Cambridge : 50 – 60 Station Road, Cambridge, CB1 2JH
The Invisible Agent
The travel landscape is rapidly changing with Artificial Intelligence. Knowing how to adapt is key. We help traveltech companies use practical AI to create smoother customer journeys, enhance operational efficiency, and develop innovative travel solutions.
Our focus is on defining and building AI capabilities that solve real problems and deliver clear value to your business and your travellers.
1
Understanding where AI offers the biggest benefits for your travel business and customers is the first step. We work with you to identify high-impact opportunities – like personalising travel offers, optimising dynamic pricing, or predicting demand patterns.
We assess technical feasibility and ensure AI plans align with your strategic goals. By focusing on practical applications, we help you cut through the hype and invest in AI that delivers measurable results, like better booking conversions or improved customer satisfaction.
2
Bringing AI into your travel tech requires evolving both your platform and your people. We guide your team through integrating new AI tools and technologies effectively.
We help you develop smarter travel features and build the right skills within your team – whether it’s data analysis for understanding travel patterns or working with machine learning models. Our practical approach helps your business adapt smoothly and use AI to create better travel experiences, faster.
3
Building AI directly into the traveller’s experience needs careful design and oversight. We help you develop reliable and scalable AI features like smarter booking engines, personalised recommendation systems, or helpful chatbots for 24/7 customer support.
We focus heavily on ethical considerations, especially around traveller data privacy, ensuring compliance and adaptability. Our structured approach helps you integrate AI responsibly, creating seamless journeys that give you a genuine competitive edge.
Traveltech Evolution
Operational Efficiency
Data Strategy
Team Skills Development
Competitive Differentiation Strategy
Revenue Model Transformation
Customer Management
Education & Onboarding
AI Marketing Tools
Let’s build smarter journeys together. Fraction provides the practical AI strategy your traveltech needs to succeed