AI isn’t just another tool, it’s the game-changer that will transform your entire business

We are Fraction, a digital consultancy on a mission to uncover what tomorrow’s successful businesses look like.

 

The intelligence revolution means we need to challenge our fundamental assumptions about how we think about our business, how we work, and how we measure success. If you’re only thinking of AI as a way to cut costs or churn out content faster, you’re missing 90% of its potential.

At Fraction, we bring real-world experience in business transformation and hands on AI implementation to help businesses not just improve, but radically reshape how they operate, engage customers, and lead their markets.

Proof of Concept Sprints /  Fractional Product Leadership / Management Consultancy

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Our Services

Strategic

Business Model Innovation

Customer Experience Design

Value Proposition Reinvention

Leadership & Culture

Implementation

Workflow Automation

Content Personalisation

Conversational Intelligence

Performance Optimisation

  • 35+

    workshops facilitated

  • 13

    AI project ideas

  • 55

    Years combined experience

  • 172

    weekly cups of coffee

  • 6

    types of biscuit

  • 16

    varieties of succulent

“Fraction helped us see the bigger picture. By co-creating a clear change roadmap, our team aligned around a shared vision for AI and the future of marketing.”

Katie F

Design Agency Owner